Vision Statement Importance

Please check out the following 42 second video to get a snapshot overview regarding the importance of Vision Statements:

 Vision Statement Importance

Vision Statement Qualities

Most well-written vision statements contain certain qualities that make them powerful. Following, in no particular order, are some of the qualities usually present in a well-crafted vision statement:

  • Future Focused.
  • Easy to read and understand.
  • Gets people’s attention.
  • Provides a motivating force.
  • Inspiring and descriptive.
  • Compelling… bold and dynamic.
  • Summarized with a powerful phrase.
  • Meaningful words… no buzz words.
  • Written in the present… not future tense.
  • Describes the best outcome that can be achieved.
  • Reflects the company’s values.
  • Emphasizes the uniqueness of the company.
  • Captures the desired spirit of the company.
  • Kindles excitement and fosters commitment.
  • Is comprehensive… focusing on more than one aspect of the company.
  • Clarifies purpose and direction for the company (can be used to guide decision-making).
  • Describes where the company wants to go (but not how the company will get there).
  • Describes the company’s future in positive terms (instead of describing what the company does not want).
  • Creates a mental picture for readers of what the company will look like (a preferred and meaningful future state).

Vision Statement Benefits

You might also consider these benefits that come with a well-written vision statement:

  • Greatly improved business focus
  • Everyone has the same corporate/organizational view of the future – no misunderstandings
  • Enhances the professional perception of your business
  • Fosters a team oriented environment
  • Enhances employee morale
  • Helps attract and retain the best people

Vision Statement Examples/Samples

Need some Vision Statement Examples? It usually helps to see some “real world” samples before you begin to craft yours. To give you some ideas… here are a few…

  • To be the worlds best services company and to be recognized as the best.
  • To be recognized by our customers as their best supplier.
  • To be the number one supplier of components to the automotive industry, globally.
  • To be recognized by our patients as the areas best Dental Practice.
  • To have our Catering Company grow to be the areas largest through excellent and abundant customer referral.
  • To be the recognized global leader in our field in the digital economy.
  • To be a market leader that creates enduring customer relationships through second to none operational excellence, and second to none innovative products and services.
  • Penetrate the global marketplace and win the lion’s share of our business through abundant and ongoing, excellent customer referral.

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Almost all competently-crafted vision statements embody distinct characteristics that help make all of them strong... here is one of them: "creates a mental picture for readers of what the company will look like (a preferred and meaningful future state)".

For a good deal more advice: vision statement software.

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